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Customer case Tony's Chocolonely

BI is essential for our growth

Business Intelligence for Business Central

Quick insights

  • BI for Dynamics NAV
  • P&L available at the touch of a button
  • ROI on marketing
  • More grip on growth
  • Direct view of costs per item
What does Hillstar exactly do for Tony’s Chocolonely?

Tony’s is a fast growing company. To maintain that growth, we needed more than just the standard data from Microsoft Dynamics NAV. To make sure we make the right, substantiated choices, we chose the start working with a Business Intelligence solution. We wanted to make cross-sections a lot quicker and get much better management information.
For what things do you use Business Intelligence?

We use the BI solution of Hillstar for all disciplines within Tony’s. It is really nice to work with it for Finance related issues in particular. I use it for accounting close, P&L and for instance to get balance sheets from the system. Sales also does a lot with the BI-solution. We do gross margin analysis quick and easy now. But Supply Chain also starts working with BI more and more to make the right cross sections and to get a better look at stocklevels.

‘Hillstar helped us gain insights in data in which Microsoft Dynamics NAV was inadequate’

Have there been challenges during the implementation?

We weren’t really afraad getting the BI tool to work would be hard. We did see the connection with our infrastructure in the Cloud as a challenge. We took a look at what needed to be done in some kind of a SCRUM session, to get the ‘Out-of-the-box’ solution of Hillstar to work with the existing solutions in the Cloud. Hillstar and our Cloud-partner SaaSplaza managed that very well.

How does Business Intelligence support your growth?

We are a relatively young company, existing for 10 years now and from last year also active in the United States. In Portland, Oregon to be precise. To be able to monitor everything just as well as in the Netherlands, our BI solution is essential to us. Especially good sales analysis helps us see if our marketing activities also deliver the desired result. We can not get that information from the existing NAV solution, so we needed a really good BI solution for that.

How did the process come along with Hillstar?

Tony’s Chocolonely is a young and ambitious company. We are ‘Crazy about chocolate, serious about people’. We don’t only work that way with the farmers in Western Africa, but with our own people too. They are used to work with good solutions. They work quick and efficient. The way we cooperated with Hillstar fits to that way of working. The consultants visiting us, spoke the language of our company and felt really well how they had to implement their solution to make sure we had the correct knowledge to work with it.

Welcome at Hillstar

We give companies the ability to make better decisions based on data. We do this by using Microsoft technology and our turnkey BI solution BIRDS.
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